en خون شناسی و بانک خون Hematology & Blood Banking پژوهشي Research <div style="text-align: justify;"><strong>Background and Aims:</strong> This study aims to identify the level of motivation among blood donors and their intention to donate again and suggest remedial measures to rectify de-motivating influences.<br> <strong>Materials and Methods: </strong>A self-administered questionnaire was distributed among donors to collect data on variables related to the objective.<br> <strong>Results:</strong> Most donors were men aged 18-24 years, graduates, and employed. The statistical analysis indicated a significant correlation between socio-demographic variables and intention to donate. Fear is the major de-motivating factor, and waiting hours at the blood bank were rated as inconvenient.<br> <strong>Conclusion:</strong> Recognition of the positive and negative motivation factors and measures to remove misconceptions of donors will go on a long way in the recruitment and retention of blood donors.</div> Blood donation, Motivation, Questionnaire 304 315 http://ijml.ssu.ac.ir/browse.php?a_code=A-10-414-1&slc_lang=en&sid=1 Vijayalakshmi Kuttath Vijayalakshmi Kuttath vijibb2023@gmail.com 0000-0003-2910-9811 Yes Regional Cancer Centre, Thrivandrum-695011, Kerala, India Regional Cancer Centre, Thrivandrum-695011, Kerala, India Shyamily Mohan Shyamily Mohan shyamilymohan1020@gmail.com No Calicut University Calicut University